In today’s world we work longer and harder than any other generation before us, so you’d think it would be nice to have a little fun spending that hard-earned money. Instead, so many people come in the dealership as if buying a car is such a chore.Think about it-think about what is perceived as the biggest expense you’ll incur in your lifetime, what comes to mind? For most people, a house is the first thing that pops into mind. Think about how fun it is to go house hunting, you’re imagining how a house will look with personal touches, ‘ooh, the curtains would go here’ or ‘ah, the garage will be built here’. It can be exciting! Now, I can make a case of how vehicles in general will be the biggest expense you will incur in a lifetime; the car’s themselves, the insurance, the gas, the oil changes, the insurance claim deductible(s?), the depreciation when trading it in, and so on. So, with this being such a major expense in our lifetime, why can’t it be just as exciting as buying a new house? We work hard enough for it. Don’t get me wrong, some people have figured this out already, but they appear to be the minority.
It’s not the customer who is at fault for this reaction, it is the salesperson’s. A person’s experience is only going to be as exciting as the salesperson lets it be and a salesperson is only going to be as successful as they let it be.
Smile, have some fun, make it fun, don’t be a joker or a clown, but get enthusiastic about what you are selling! Smile a lot and don’t be afraid to laugh.
